With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty brand partners with hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.
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We continue to roll out a series of new campaigns that are part of our global media plan in 2017. See below the new placement that showcases properties represented by the Sotheby’s International Realty® brand to qualified home buyers around the world.
Damianos Sotheby’s International Realty’s Top Producing Agent Nick Damianos, has been invited to take part in a distinguished panel of elite performers at the highly anticipated ONE Summit in Miami, FL.
The exclusive event for Sotheby’s International Realty global affiliates will be held on March 17 and is designed to encourage worldwide networking and collaboration through the promotion of the Sotheby’s International Realty brand.
As part of Sotheby’s International Realty’s “Top 4 Under 40” panel, Nick will discuss the tools and trends that are shaping the future of luxury real estate along with the unique practices he employs to keep him at the top of his field.
His fellow panelists are: Jere Metcalf of Atlanta Fine Homes Sotheby’s International Realty, Damian Ross of Daniel Gale Sotheby’s International Realty and Dennis Carvajal of ONE Sotheby’s International Realty.
Other presentations will focus on brand leveraging, marketing trends and new developments for Sotheby’s International Realty. The keynote speakers will be Bill Pipes of the Tom Ferry Group, recognised as the top educator in the field of real estate, and Winston Chesterfield of Wealth X – a consultancy for brands that service Ultra High Net Worth Individuals (recent clients include Patek Philipe, Porshe, Camper & Nicholson, and Aman Resorts).
The event is being hosted by Mayi de la Vega, Founder & CEO of ONE Sotheby’s International Realty – a powerhouse company with 600 sales associates, 11 offices and $2 Billion of annual sales across South Florida.
Sotheby’s International Realty Achieved $95 Billion in Global Sales Volume for 2016
NASSAU, Bahamas (March 10, 2017) – Damianos Sotheby’s International Realty, a luxury real estate firm based in Nassau, Bahamas, today announced that the Sotheby’s International Realty® brand
reported that in 2016 its affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
Global Growth
The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby’s International Realty brand continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
Damianos Sotheby’s International Realty saw a year of growth in 2016, with a new office in Harbour Island and the relocation of the Hope Town, Abaco office to larger premises to accommodate the growing team. The company also took on 5 new sales agents and three administration personnel across the Bahamas. Most prominently, the company increased their average sales price from $1,600,000 to $1,700,000 and total sales volume by 23%.
“We are very proud of our sales agents and administrators for their continued efforts and dedication to the brand” said George Damianos, President of Damianos Sotheby’s International Realty. “The market-reach of Sotheby’s International Realty far exceeds that of our competitors, which is evident in both the brand’s global growth and our growth on a local level. Damianos Sotheby’s International Realty is extremely proud to be affiliated with the Sotheby’s International Realty name and we are committed to providing an exceptionally high level of service to our clients whilst passing on the many benefits available to us through our affiliation”.
In the United States, the Sotheby’s International Realty brand added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
Innovative Technology
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Damianos Sotheby’s International Realty, which has offices in throughout the islands of The Bahamas, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Damianos Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, SIRbahamas.com.
Damianos Sotheby’s International Realty is located at 75 Shirley Street, Nassau, Bahamas. For additional information, please contact +1 242.322.2305
Damianos Sotheby’s International Realty has 11 offices located throughout the islands of the Bahamas, providing unsurpassed market knowledge of Abaco, Eleuthera, Exuma, Nassau, Paradise Island, Ocean Club Estates, Lyford Cay, Old Fort Bay and Private Islands. Head office 75 Shirley Street, Nassau. For additional information, please contact 242-322-2035 or info.Bahamas@SIR.com.
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CONTACT
George Damianos
Local Office PR contact: Maxine Hussey
Phone number(s): 242.362.4211 / 242.322.2305
E-mail address: Info.Bahamas@SIR.com
From a waterfront retreat in Nantucket, to a glamorous East Side Manhattan townhouse, this issue of Significant Sales also showcases homes from throughout the United States, Italy, South Africa, Taiwan and the Dominican Republic.
Click HERE to View PDF.
Dear Sotheby’s International Realty® Brokers,
I am proud to announce Nick Sadek Luxury Estates in Roseville, California is the newest member of our global real estate network and will now operate as Nick Sadek Sotheby’s International Realty.
Established in 2000, the boutique firm is owned and operated by Nick Sadek and will serve the luxury residential real estate markets of Sacramento, Roseville, Rocklin, Loomis, Auburn, Granite Bay, El Dorado Hills and Folsom.
Please see the attached press release for additional information and join me in welcoming Nick Sadek Sotheby’s International Realty to our brand.
Sincerely,
Philip White
President and Chief Executive Officer
Sotheby’s International Realty Affiliates LLC
JANUARY 2017
Compliments of Sotheby’s International Realty Affiliates LLC
When purchasing exquisite luxury goods – paintings, sculptures, textiles, furniture and wines – provenance matters. Similarly, when well cared for, homes enriched with the prestige of age and history can acquire the patina that only decades or centuries can bestow.
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Dear Sotheby’s International Realty® Brokers, I am proud to announce an affiliate of Millcraft Real Estate Services in Pittsburgh, Pennsylvania, is the newest member of our global real estate network and will now operate as Piatt Sotheby’s International Realty. With over 60 years of experience in the real estate industry, the boutique firm will be led by Lucas Piatt, owner, and Mark Jennings, managing broker. Piatt Sotheby’s International Realty will serve the luxury residential real estate market in the greater Pittsburgh area. Please see the attached press release for additional information and join me in welcoming Piatt Sotheby’s International Realty to our brand. Sincerely, Philip White President and Chief Executive Officer Sotheby’s International Realty Affiliates LLC |
