Challenge #1 | Breathe New Life Into Previously Listed Home
Because Comfortably Numb had been on the market for about four years before being listed with The Ansell Group, it was imperative that Chris and Vanessa make it their first goal to present the home in a fresh light. Over the course of several days, The Ansell Group set about staging every room of the home, creating an all-new look and feel, and providing an updated vision of the home’s potential.
Challenge #2 | Sell Home Virtually During COVID-19
Listed for sale by The Ansell Group in January and placed under contract in September, the bulk of the marketing for Comfortably Numb took place during lockdown mandates. Due to travel restrictions, The Ansell Group created a 3D property tour so that buyers could virtually tour the property from the comfort of their homes.
Challenge #3 | Encourage Buyer To View The Home As Their Own
Initially, the new owner of Comfortably Numb liked the home but didn’t love it. She couldn’t quite visualize how she could transform the current space into the space she dreamed of. To help her get the full scope of the home’s potential, The Ansell Group created floor plans and called upon the Lyford Cay Sotheby’s International Realty network of architects and builders to solicit advice on how the space could be better used.
Conclusion | Creativity + Technology + Brand Network = Success
Despite the obstacles that arose during the marketing of Comfortably Numb, The Ansell Group capitalized on creative thinking, innovative technology, and their vast network of industry professionals to achieve a successful sale for their client, and create a seamless buying experience for their buyer. The home’s new owner is now transforming Comfortably Numb into the home of their dreams.