Sotheby's International Realty 2014 Marketing Program
Real Estate News
Damianos Sotheby's International Realty has more advertising power and media reach in 2014! This is thanks to the Sotheby's International Realty brand who decided on a strong marketing campaign this year. As you will read below in the press release dated 13th March, Sotheby's International Realty has teamed up with top names in the media arena.
What does this mean for you? Well if you have any Bahamas real estate listed with Damianos Sotheby's International Realty your property will be seen by more people, and more eyes on your property means it has a higher chance to sell fast. So if you have any real estate in The Bahamas Damianos Sotheby's International Realty will be able to reach a wider audience.
Please continue reading the press release below...
Sotheby's International Realty Network Launches 2014 Marketing Program
MADISON, N.J. (March 13, 2014) - Sotheby's International Realty Affiliates LLc today announced the launch of its 2014 Marketing program, designed to reach a global audience of qualified luxury consumers.
At the core of the brand's 2014 strategy are its relationships with pre-eminent media powerhouses in both print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler, and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby's International Realty brand's 700 offices in 52 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand.
“Our 2014 marketing plan was designed to deliver 800 million overall impressions, with nearly half of that dedicated to global markets, ensuring we are positioning the Sotheby’s International Realty brand where consumers are searching for real estate,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our 2013 campaign exceeded our planned projections. As our program continues to evolve, our goal remains the same: providing our network with unique tools and resources designed to assist them in securing listings and reaching buyers around the world. Our plan utilizes content rich programs that incorporate both editorial and video. This year’s campaign features hand-selected media partners and our strategy was built around state-of-the-art technology and implementation.”
The complete Sotheby’s International Realty marketing program is available for network
members to present to consumers on listing presentations via a unique and interactive digital format presentation created last year using the Adobe Digital Publishing Suite. The presentation, which is delivered via tablet devices, allows for the brand to continuously make updates throughout the year so the latest information is available to its network at all times. It also provides an immersive experience for consumers through slideshows, interactive images, embedded videos and live links to online components of the plan, making it easier for agents to present and allowing consumers to see first-hand the avenues of exposure available to them.
“Last year, we launched our iPad app, called ‘Anthology, the Collection of an Extraordinary Brand,’ using a new relationship with Adobe Digital Publishing,” said Purvey. “We were the first company in any industry to use this software to communicate our value proposition as a direct point of contact to consumers. This year, we will continue to enhance its interface, tapping into the latest technologies and innovations.”
The Sotheby’s International Realty brand’s website, sothebysrealty.com, will continue to be enhanced throughout 2014 to further incorporate the brand’s unique lifestyle focus through the use of video. As part of those efforts, the brand in the first quarter will launch a video series called “Extraordinary Angles,” focused on lifestyle and distinctive amenities including extraordinary kitchens, wine cellars and pools. Last year, the brand saw visits to sothebysrealty.com increase by 40 percent and its lead generation double.
The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
Damianos Sotheby's International Realty is ready to serve you! And with the strong marketing campaign Sotheby's International Realty has put together for 2014, your Bahamas property could be sold fast. Just give Damianos Sotheby's International Realty a call and see what Sotheby's International Realty can do for you!
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.