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Sotheby’s International Realty Announces Affiliation with Expansión to Launch First-Ever Global Real Estate Portal in the Mexican Market
Sotheby’s International Realty is the exclusive launch sponsor of a new, multi-lingual real estate portal on one of Mexico’s leading business publications, Expansión. Sotheby’s International Realty is the first luxury real estate brand to showcase its listings to prospective homebuyers on the marketplace and the affiliation marks a first for the real estate industry in the Mexican market.
“As the only truly international luxury real estate brand, our affiliation with Expansión and Grupo Expansión enables us to deliver even broader global exposure for each of the impressive listings represented by the Sotheby’s International Realty® network,” said Brad Nelson, chief marketing officer of Sotheby’s International Realty. “The affiliation with Expansión not only promotes our exciting properties to a luxury and business audience, it also builds on our history of encouraging technological advancement in the real estate industry in global markets.”
Expansión is a multi-platform business outlet covering finance, technology, arts and lifestyle with a reach of more than 15 million readers. The publication is a part of Grupo Expansión, a Mexican media group, that publishes eight print tiles and seven digital websites, reaching a combined total of more than 22 million readers.
Sotheby’s International Realty will maintain exclusivity for the real estate portal for one year. Together with Grupo Expansión, the brand will drive traffic and promote the launch of the new real estate platform across the publishing group’s top titles including, Elle Decor, Quién, Expansión, Obras and Life and Style in both print and digital formats.
The Sotheby’s International Realty brand’s affiliation with Expansión not only expands the brand’s global reach, it reinforces the brand’s continued focus on technology and pioneering the real estate experience in international markets.
Sotheby’s International Realty has helped to launch global real estate portals in top-tier publications such as Bloomberg, Mansion Global, The Financial Times in Europe, NIKKEI in Asia, and more.
To visit the Sotheby’s International Realty brand on the Expansión real estate portal, click here. To learn more about Sotheby’s International Realty, click here.
Bahamas Real Estate & Lifestyle Newsletter | May 2020
Think interest in real estate is slowing? Think again. Here are five stats just shared by our in-house marketing team showing that views aren’t just up… they’re way up. For those who seek the best in online marketing, there is only Damianos Sotheby’s International Realty.
SIRbahamas.com Visits Up 21% Over The Past Month.
Buyers are seeking out properties in The Bahamas at SIRbahamas.com from New York, Toronto, Montreal, London, Houston, Dallas, Los Angeles and Sydney in growing numbers. This results in a 21% increase in website visits.
Website Visits From Instagram Up 142% and Profile Views Up 50% Over The Past Month.
Since March, our Instagram account has attracted new views and website visits due to our strategic content and lifestyle plan. This plan has yielded a 142% growth in visits to SIRbahamas.com and a 50% growth in profile views.
Facebook Visitors Up 268% And Page Likes Are Up 50% Over The Past Month.
Over the last several weeks, our social media channels have seen exceptional growth in traffic and engagement. Publishing and advertising our listings across social media helps cast a wide net of potential buyers for our clients’ properties.
YouTube Views Are Up 14% Over The Past Month.
YouTube has 2 Billion logged-in monthly users. This is one of the reasons why video is an essential part of our digital strategy. We syndicate our property videos not only to YouTube, but to some of the most trafficked real estate, business and news sites in the world. Our views are up 14%.
See How Sotheby’s International Realty’s Video Strategy Compares To Other Real Estate Brands Across The World.
To see our full newsletter for this month please click HERE
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Damianos Sotheby’s International Realty is Top-Tier Sponsor of Ride & Run for Hope for Seventh Straight Year
Riding for Hope. This year marks the seventh year that Damianos Sotheby’s International Realty has participated in Ride & Run for Hope, an annual fundraiser that benefits cancer research, education and prevention.
NASSAU, The Bahamas (March 9, 2020) — On Saturday, March 14, 2020, hundreds of cyclists will pedal their way around mainland Eleuthera as part of Ride & Run for Hope, an annual fundraiser that benefits cancer research, education and prevention.
Since the inaugural race in 2006, 3,000 cyclists have participated and more than $3,000,000 has been raised through the generosity of individual and corporate sponsorships. This year marks the seventh consecutive year that Damianos Sotheby’s International Realty has been a sponsor of Ride & Run for Hope and the fourth year in a row that the company has contributed $10,000 as a Yellow Jersey Corporate Sponsor.
“Every year gets better and better with more participants and funds raised,” said Lana Rademaker, Chief Brokerage Officer for Damianos Sotheby’s International Realty. “And for our company, it presents an opportunity for us to get outside of the office with our families and participate as a team.”
Monies raised during Ride & Run for Hope support life-saving programs like The Family Islands Mammogram Screening Program (FIMS) which brings women to New Providence for a free mammogram screening, and the Treatment Assistance Fund which provides financial assistance to cancer patients. This year, Ride for Hope and its sister organization, Bahamas Hope Foundation, is also focused on raising additional funds that will be used to rebuild medical and wellness facilities in Abaco and Grand Bahama that sustained damage during Hurricane Dorian.
“The devastation of Hurricane Dorian is still very prevalent in certain parts of these Family Islands,” Rademaker said. “Rebuilding efforts are underway, but financial support for cancer screening and treatment facilities will need financial assistance for years to come until facilities are fully restored.”
Riding and running for the Damianos Sotheby’s International Realty team this year will be Rademaker, along with her two daughters, and Nassau estate agent Sarah Chemaly with her son and daughter.
About Sotheby’s International Realty
The Sotheby’s International Realty network currently has approximately 22,000 affiliated independent sales associates located in over 1,000 offices in 72 countries and territories worldwide. Each office is independently owned and operated.
About Damianos Sotheby’s International Realty
Damianos Sotheby’s International Realty has 10 offices located throughout the islands of the Bahamas, providing unsurpassed market knowledge of Abaco, Eleuthera, Harbour Island, Exuma, Nassau, Paradise Island, Ocean Club Estates, Lyford Cay, Old Fort Bay, Albany and Private Islands. Head office 75 Shirley Street, Nassau. For additional information, please contact 242-322-2305 or Info@SIRbahamas.com.
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Sotheby’s International Realty Achieves Record $114 Billion in Global Sales Volume in 2019
MADISON, N.J. (March 4, 2020) – Sotheby’s International Realty is pleased to announce that its affiliated brokers and sales professionals achieved more than $114 billion USD in global sales volume, the highest annual U.S. sales volume performance in the history of the brand. $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.
“In 2019, the Sotheby’s International Realty® brand continued to achieve solid growth,” said Philip White, president and chief executive officer for Sotheby’s International Realty. “The brand expanded into new countries and territories and entered new markets in the U.S. We continued to make strategic business decisions that benefitted both our independent sales associates and affiliate companies. I am immensely proud of the hard work and dedication from our vast global network, and I look forward to continuing this momentum in 2020.”
2019 Achievements
Propelled by a strategic business move in March 2019, when Sotheby’s International Realty integrated its affiliate network and company-owned brokerage into one global organization, 50 new Sotheby’s International Realty offices were opened, bringing the brand’s presence to 1,000 offices in 70 countries and territories and more than 23,000 affiliated sales associates worldwide.
Sotheby’s International Realty continued to lead the category with the roll-out of exclusive marketing affiliations and first-ever technology launches, announcing it will soon unveil a new, fully integrated website. The brand’s existing website, sothebysrealty.com, saw another record year with more than 34 million visits, a 14 percent increase year-over-year. In addition, Sotheby’s International Realty was the first real estate brand to launch and implement mixed reality to its Curate by Sotheby’s International Realty sm augmented reality app, which merges the real world with virtual home staging. The platform can be utilized in various homebuying and selling scenarios, and particularly benefits agents and developers to help prospective buyers envision their new home. To support the daily business needs of the network’s more than 23,000 independent sales associates, the brand unveiled Current by Sotheby’s International Realty® a robust marketing suite of technology tools consisting of best-in-class and exclusive apps, which provide sales associates with a distinctive and competitive edge in the market. For partnerships, the brand entered into an affiliation with Bloomberg.com as the exclusive launch sponsor for a new luxury properties marketplace.
The Sotheby’s International Realty brand and its independent sales associates continued its support for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization. As a result, 83 families, who were among those who lost their homes in the 2017 earthquakes, were able to move into their new homes in Morelos, Mexico. A total of 153 homes in Haiti and Mexico were funded through the initiative.
Global Growth
This year observed significant growth for the brand’s existing affiliate companies in the United States through recruitment efforts and strategic mergers and acquisitions. Most notably, the brand increased its market presence in Brooklyn, New York; the Greater Boston area, Massachusetts; and Indiana. The brand also entered several new key markets last year, expanding the Sotheby’s International Realty network’s presence to 43 states across the country.
Outside the U.S. the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume and continued to expand into key markets around the world. In Europe, the brand grew its presence in Monaco; France; and Berlin and Binz, Germany. New offices were also opened in Doha, Qatar; and Paphos, Cyprus, expanding the brand’s global presence in marketing luxury listings. In the Caribbean and South America, the brand saw growth in Zapallar, Chile, an upscale residential community located two hours outside of Santiago; and agreements were signed to expand into the Anguilla territory. In the Asia-Pacific region, new offices were opened in Tauranga, New Zealand; and Port Douglas, Hobart, and Perth, Australia.
About Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 1,000 offices located in 70 countries and territories worldwide, including 44 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
MADISON, N.J. (January 28, 2020) – Sotheby’s International Realty Affiliates LLC today announced that its independently owned and operated affiliate, Warren Lewis Sotheby’s International Realty in Brooklyn, has merged with local firm, Brooklyn Bridge Realty. Warren Lewis Sotheby’s International Realty has rebranded the combined operations and will operate going forward as Avenue Sotheby’s International Realty.
“Warren Lewis Sotheby’s International Realty, now Avenue Sotheby’s International Realty, has achieved notable success in its local market,” said Philip White, president and chief executive officer, Sotheby’s International Realty. “The merger strengthens the firm’s position to serve its clientele and we are proud to support their continued growth.”
Aroza Sanjana and Jose Nunez are broker/owners of Avenue Sotheby’s International Realty and will remain at the helm of the operation. J. Jean Austin, former broker/owner of the merged office will also join the company.
“Brooklyn Bridge Realty is a valued company that has been serving the community for nearly 30 years,” said Aroza Sanjana. “We are proud to welcome J. Jean Austin and her team to our organization. We share a likeminded approach in marketing properties in the best possible light and providing our clients with astute market insight. The merger further allows us to build our team and continue to offer an unparalleled level of service to our clients.”
Avenue Sotheby’s International Realty now has a total of 48 sales associates and three office locations in Park Slope, Williamsburg and Cobble Hill. The company is also actively involved in the community supporting initiatives such as the Shield Institute, which works to help children and adults on the autism spectrum, and the Real Estate Board of New York.
The Sotheby’s International Realty network currently has more than 23,000 affiliated independent sales associates located in nearly 1,000 offices in 71 countries and territories worldwide. In 2018, the brand achieved a record global sales volume of $112 billion USD. Avenue Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans nearly 1,000 offices located in 71 countries and territories worldwide, including 44 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
CONTACT
Melissa Couch
PR Manager
Sotheby’s International Realty Affiliates LLC
973-407-6142
melissa.couch@sothebysrealty.com
SOURCE Sotheby’s International Realty Affiliates LLC
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DAMIANOS SOTHEBY’S INTERNATIONAL REALTY ANNOUNCES 2019 AGENT CIRCLE OF EXCELLENCE (ACE) RECIPIENTS
NASSAU, The Bahamas (Jan. 20, 2020) — George Damianos, Chief Executive Officer for Damianos Sotheby’s International Realty, and Lana Rademaker, Chief Brokerage Officer, are pleased to announce the recipients of the 2019 Agent Circle of Excellence Award (ACE).
Shane Cash, who focuses predominantly on sales in the Hope Town, Abaco, market earned the title for June 2019 while Jacqueline Lightbourn, who focuses on sales around New Providence, received the ACE award in December.
Launched in 2018, ACE is an internal incentive program that recognizes sales agents who represent the many facets of what it takes to be a successful salesperson.
“While we do factor in sales performance and number of listings when considering our next ACE recipient, we also aim to recognize individuals who consistently embody the cultural tenets of our company,” said Rademaker. “Characteristics such as positivity, team support, ambition, showing an interest in learning and professional development, and community involvement outweigh mere productivity in this particular case.”
And because estate agents are such a huge part of what can be an extremely emotional process for both home buyers and sellers, agents who are in tune with their communities and understand how to nurture long-term relationships are an invaluable asset to their clients.
“When you’re brought into someone’s life to help them navigate through something as momentous as purchasing a home, trust and transparency are key,” Rademaker said. “And we’re fortunate enough to work with a team of professionals that prioritize and uphold these types of principles.”
Damianos Sotheby’s International Realty has been an industry leader since 1945 specializing in the listing, marketing and sale of luxury and waterfront properties. With 10 offices throughout The Bahamas, Damianos Sotheby’s International Realty boasts the most experienced and successful team of real estate professionals, consistently ranking among the top producers in The Bahamas real estate industry.
About Damianos Sotheby’s International Realty
Damianos Sotheby’s International Realty has 10 offices located throughout the islands of the Bahamas, providing unsurpassed market knowledge of Abaco, Eleuthera, Harbour Island, Exuma, Nassau, Paradise Island, Ocean Club Estates, Lyford Cay, Old Fort Bay, Albany and Private Islands. Head office 75 Shirley Street, Nassau. For additional information, please contact 242-322-2305 or info @SIRbahamas.com.
About Sotheby’s International Realty
The Sotheby’s International Realty network currently has approximately 22,000 affiliated independent sales associates located in over 970 offices in 72 countries and territories worldwide. Each office is independently owned and operated.
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Increased Airlift, Lenny Kravitz and Hurricane Dorian Contribute to Record Number of Visitors as Eleuthera’s Winter Season Swings Into High Gear
The Price is Right. Homes located inland such as those in Rainbow Bay and condominiums like Anchor Point (above) in Governors Harbour, Eleuthera, are getting a lot of attention from buyers this winter as homeowners look for economical ways to enter into the housing market on mainland Eleuthera.
ELEUTHERA, The Bahamas (Dec. 19, 2019) – If pre-season numbers are any indication, mainland Eleuthera is poised to set new visitor—and second homebuyer—records this winter season.
“There hasn’t been a lull yet,” said Angelika Bacchus, an estate agent with Damianos Sotheby’s International Realty on Eleuthera. “It’s all homeowners and locals are talking about—there’s a higher volume of people, and rentals are through the roof.”
This increase in rental occupancy is due, in part, to first-time visitors and second homebuyers looking to get a feel for the island before settling on purchasing a home. With the addition of direct flights on Delta, American Airlines and U.S. Airways from Charlotte, N.C., Atlanta and Miami, access to Eleuthera is increasingly more convenient.
“People are realizing they can hop on a flight and come down for a long weekend,” Bacchus said. “Some people have never been to The Bahamas before, while others have only been further north, like Abaco, so, there is some educating that we’re doing about the market. Condominiums like Anchor Point and Pineapple Fields are popular first-time purchases because they’re a smaller investment and give people the opportunity to ease into the market.”
Neighborhoods like Rainbow Bay and Current are also attracting second homebuyers in search of vacation homes starting around $250,000.
“There aren’t a lot of beachfront properties in Eleuthera in that price range, but what we’re finding is that people aren’t being deterred by this,” Bacchus said. “People are happy to purchase homes located further inland at a more economical price point because beaches on Eleuthera are so plentiful you don’t necessarily have to live directly on the beach to enjoy that private beach feeling.”
And with the aftermath of Hurricane Dorian fresh in people’s minds, this latest wave of homebuyers and investors is focused on homes that are well built and above sea level.
“Eleuthera is such a diverse island with so many hills, cliffs and elevations… People are finding that very appealing,” Bacchus said. “It’s going to be a very healthy season.”
Click Here To View Anchor Point Listing
About Sotheby’s International Realty
The Sotheby’s International Realty network currently has approximately 22,000 affiliated independent sales associates located in over 1,000 offices in 72 countries and territories worldwide. Each office is independently owned and operated.
About Damianos Sotheby’s International Realty
Damianos Sotheby’s International Realty has 10 offices located throughout the islands of the Bahamas, providing unsurpassed market knowledge of Abaco, Eleuthera, Harbour Island, Exuma, Nassau, Paradise Island, Ocean Club Estates, Lyford Cay, Old Fort Bay, Albany and Private Islands. Head office 75 Shirley Street, Nassau. For additional information, please contact 242-322-2305 or info @SIRbahamas.com.