Damianos Sotheby's International Realty, Sotheby's International Realty

SOTHEBY’S INTERNATIONAL REALTY GLOBAL CAMPAIGN ON EMIRATES AIRLINE CONTINUES

This year, Sotheby’s International Realty brand videos have played across more than 3 million screens on Emirates Airlines around the globe. Being viewed over 16 million times by affluent passengers, many of whom are market leaders, industry influencers, and luxury consumers looking to buy real estate in markets represented by Sotheby’s International Realty. This October, we will take flight with Emirates Airlines again, showcasing Sotheby’s International Realty homes featured in two video instants. Emirates has been a valuable partner that has allowed us to advertise our brand in a new way, further increasing our global reach and delivering our brand footprint on a new medium.

Emirates is the world’s largest international airline, currently flying to more than 155 destinations in more than 80 countries. Its major hub is Dubai, which in 2014 surpassed London Heathrow as the world’s busiest airport, a global gateway to East-West travel. Their passengers and their more than 20 Million Skywards loyalty members influence real estate on a global scale and impact many markets represented by the Sotheby’s International Realty network. We are excited to continue our campaign, promoting the brand during all inflight videos, on all flight routes, starting in October.

 

Our brand video on Emirates showcases exceptional homes presented by Sotheby’s International Realty. Discover your forever home, from Los Angeles and Dubai, to Andorra. Reaching a captive affluent international audience, videos will run before 30% of all movies and 20% of short featured content – TV series, documentaries, and sports programming. This means that a passenger will see our video, on average, 1-2 times per flight. Emirates currently carries 5 million passengers per month, generating an average of 1.7 million views, which will give the Sotheby’s International Realty brand’s videos 8.5 million views per month.

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