Sotheby’s International Realty Achieved $95 Billion in Global Sales Volume for 2016
NASSAU, Bahamas (March 10, 2017) – Damianos Sotheby’s International Realty, a luxury real estate firm based in Nassau, Bahamas, today announced that the Sotheby’s International Realty® brand
reported that in 2016 its affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
Global Growth
The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby’s International Realty brand continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
Damianos Sotheby’s International Realty saw a year of growth in 2016, with a new office in Harbour Island and the relocation of the Hope Town, Abaco office to larger premises to accommodate the growing team. The company also took on 5 new sales agents and three administration personnel across the Bahamas. Most prominently, the company increased their average sales price from $1,600,000 to $1,700,000 and total sales volume by 23%.
“We are very proud of our sales agents and administrators for their continued efforts and dedication to the brand” said George Damianos, President of Damianos Sotheby’s International Realty. “The market-reach of Sotheby’s International Realty far exceeds that of our competitors, which is evident in both the brand’s global growth and our growth on a local level. Damianos Sotheby’s International Realty is extremely proud to be affiliated with the Sotheby’s International Realty name and we are committed to providing an exceptionally high level of service to our clients whilst passing on the many benefits available to us through our affiliation”.
In the United States, the Sotheby’s International Realty brand added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
Innovative Technology
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Damianos Sotheby’s International Realty, which has offices in throughout the islands of The Bahamas, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Damianos Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, SIRbahamas.com.
Damianos Sotheby’s International Realty is located at 75 Shirley Street, Nassau, Bahamas. For additional information, please contact +1 242.322.2305
Damianos Sotheby’s International Realty has 11 offices located throughout the islands of the Bahamas, providing unsurpassed market knowledge of Abaco, Eleuthera, Exuma, Nassau, Paradise Island, Ocean Club Estates, Lyford Cay, Old Fort Bay and Private Islands. Head office 75 Shirley Street, Nassau. For additional information, please contact 242-322-2035 or info.Bahamas@SIR.com.
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CONTACT
George Damianos
Local Office PR contact: Maxine Hussey
Phone number(s): 242.362.4211 / 242.322.2305
E-mail address: Info.Bahamas@SIR.com
